Give your local campaign a clear purpose.

Start with the customer you can actually serve

A mobile advert can introduce a business, but the useful geography is the area where you can fulfil the enquiry. Write down the towns or neighbourhoods you serve and any practical limits: travel time, collection, appointment availability or delivery. A clear brief gives DriveAds something concrete to match against its driver coverage.

A café might want nearby residents to remember its location; a home-service business might need enquiries from specific postcodes. These are planning examples, not results achieved by DriveAds or guarantees of reach.

Choose one message people can remember

Begin with the business name, the main service and a destination that is easy to use. If someone follows the website or QR code later, the landing page should immediately explain the same service and how to enquire. Keep detailed conditions on that destination so the vehicle artwork can remain legible.

Before approving artwork, check the contact details, spelling, logo quality and the service you want to lead with. Ask DriveAds to explain the decal size, placement and approval process for the vehicle involved. The provider’s process includes producing artwork from the branding you supply.

Plan the initial commitment

DriveAds advertises an initial three-month term. Use the package calculator on our main guide to turn the number of vehicles into a monthly and initial-term budget. Ask the provider to confirm the current price, VAT treatment, any other charges and when billing begins.

Set a spending limit you can evaluate alongside other local marketing. If the first campaign is a pilot, define what information would justify extending it or adding vehicles. The right budget depends on the contribution from your own services and the enquiries you can handle.

Agree coverage expectations before subscribing

DriveAds describes coverage in Newcastle, Gateshead, Sunderland, Durham and Middlesbrough. Its drivers make their normal journeys; a particular route or driver is not guaranteed. Ask how the available coverage relates to your brief and how any Premium business-category exclusivity would apply.

If you need visibility in one small area or at particular times, make that requirement explicit before agreeing a campaign. Keep the confirmed scope with your artwork approval and subscription records.

Measure the enquiry journey

Give the advert a destination you can recognise, such as a dedicated campaign page or a memorable reference. Ask enquirers how they found you and keep a simple business record of enquiries, bookings and completed work. A QR-code scan or website visit is an early signal; the commercial outcome comes later.

Compare these records with DriveAds’ coverage and estimated-impression reports. Estimates describe potential exposure and are not a count of completed sales. Agree in advance who will provide reports and what each figure means.

Review without overreacting to one good day

Choose a sensible review point and record whether anything else changed during the campaign, such as opening hours, another advertisement or a promotion. A small number of enquiries can be encouraging but may not establish repeatable performance.

Before renewal, review the full cost, the work resulting from enquiries and the practical experience of managing them. Discuss artwork, coverage or landing-page changes with the provider. The campaign’s subscription and cancellation arrangements remain those agreed with DriveAds.

Use Jude’s introduction to start the right conversation

The brief below helps you explain the business, area and campaign purpose. It prepares an email in your own email app, addressed to Jude at FindMyMeds. Nothing is submitted automatically.

Jude can introduce the enquiry to DriveAds. Your agreement, artwork, payment and campaign delivery are handled with the provider. The introduction is a useful starting point; it does not reserve coverage or confirm a subscription.

Further reading

• DriveAds: how campaigns work
• DriveAds: packages and current pricing
• DriveAds: reporting, routes and cancellation

Guide prepared 12 October 2026. Provider terms, availability and any quote are confirmed directly with the business.